Nå har suksessen til Petter Solberg fått norske bedrifter til å satse på internasjonal rallysport. Den norske matvaregiganten Orkla Foods har inngått avtale med Subaru som allerede i Cataluna neste helg vil være synlig på Subarubilene.
Allerede fra neste helg vil Orkla Food ha reklame for Big One på Subaru sine biler. Big One er en av Orklas frossenpizzaeserier. Også andre merkevarer fra Orkla kan bli synlig senere. Big One vil syntes på kjøredressene og foran på frontspoilerene til Petter og Mikko.
Under ser dere pressemeldingen som står på Subaru sine egne hjemmesider:
22 October 2004 | |
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Norway"s largest food company signs partnership deal with SWRT | |
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Capitalising on the Norwegian population"s enthusiasm for the WRC, and in particular their local hero Petter Solberg, the country"s largest food manufacturer, Orkla foods, has signed a promotional partnership deal with the Subaru World Rally Team.
Starting from Rally Catalunya, Orkla will use the Subaru team and Petter to help promote one of its best selling products, the "Big One" range of frozen pizzas, as well as other Orkla food brands in the future.
As part of the new deal, the distinctive "Big One" logo will appear on Petter and Mikko"s race suits and the front bumper of their rally cars. The company will also introduce a variety of rally-related sales promotions in Norway.
"We"re delighted to welcome Orkla foods, to our growing family of commercial partners," said Subaru team commercial manager Colin Clark. "We"ve put particular effort into securing support from Norwegian brands to make best use of the team"s, and of course Petter"s, profile in the Nordic region. This is an important first step for our team to secure additional sponsorship from a region where rallying is enjoying an explosion in popularity."
Terje Myklebust, brand manager at Orkla Foods, said: "We are pleased to have signed a sponsorship agreement with SWRT and their top driver Petter Solberg. This gives us a unique opportunity to promote the Big One brand. The WRC has become increasingly popular within large parts of the Norwegian population in recent years, especially due to the popularity of Petter Solberg. We find that there is a clear match in target groups for our brand, the sport of rally and Petter."
The sponsorship will be a vital and integrated part in the marketing mix for the Big One brand. It will definitely help us sharpen our position with the Norwegian consumers. Orkla Foods is confident that the agreement with the team will prove to be successful."
Kilde: www.swrt.com